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Looking cool is just one of many excellent reasons to wear sunglasses.

You slather on SPF 50 to shield your skin from the sun. But what about your naked eyes? In a 2012 survey, less than half of 10,000 Americans polled recognized the health benefits of sunglasses, and 27 percent of respondents reported never wearing them. Yet this simple and stylish accessory* can protect your eyes from a host of conditions caused by ultraviolet rays:

1. Skin Cancer
Up to 10 percent of all skin cancers are found on the eyelid.

2. Cataracts
The World Health Organization reports that, worldwide, approximately 900,000 people are blind because of cataracts—cloudiness in the lens of the eye—triggered by UV exposure.

3. Macular Degeneration
Over time UV light may play a role in damaging the macula lutea (an area of the eye with millions of light-sensing cells, which allow us to see fine details clearly), potentially leading to blurriness and vision loss.

4. Pterygium
This abnormal growth of tissue—also called surfer’s eye—may progress slowly from either corner across the white part of the eye, possibly leading to inflammation or disturbance of vision.

5. Photokeratitis
Essentially a sunburn of the eye, it’s temporary (healing within 48 hours) but can be painful, causing blurred vision, light sensitivity, and the sensation of having sand in your eye.

*Just not the $5 pair for sale on the corner. Those can do you more harm than good. Our pupils dilate behind dark lenses, meaning cheap shades will actually let more damaging rays into your eyes than if you weren’t wearing any sunglasses at all. Shop for a pair that’s designed to block 99 to 100 percent of UVA and UVB light.

When it comes to sunglasses, we all know that there are many benefits to wearing them, especially since they protect our eyes from damaging radiation and ultra violet rays. We may not notice, however, that there are many other benefits to wearing shades outside.

Think you know why sunglasses are great for your eyesight? Check out some of the added benefits that you may not know about!

Sunglasses Decrease Dry-Eye Problems – Many people suffer from dry-eye syndrome mostly because of environmental factors. Windy environments, especially those that occur in dry climates, can easily dry out both the skin and the eyes, causing dry-eye syndrome. Sunglasses help protect against dry-eye syndrome by blocking the wind and dust that could gain access to your eyes. This can help prevent you from experiencing the symptoms of dry-eye syndrome, especially if said sunglasses are of a wrap-around style.

Glare is Reduced with Sunglasses – Sunglasses are awesome when it comes to reducing the sun’s garish glare. Why is that important? It allows for proper vision when you’re taking part in a high-risk task such as driving. If you wear sunglasses when you drive instead of squinting through the sunlight, you will cut down a huge amount of risks to your life and the lives of others. Keep in mind that more than 100 people die each year due to drivers who couldn’t see because of glare.

You’ll Experience Less Squinting and Eye Strain – Do you find yourself constantly squinting and straining to see? Did you know that squinting is not only detrimental to your eyesight but that it can also lead to wrinkles around your eyes earlier in life? When you wear sunglasses, you will decrease the amount of squinting you will do, which will allow you to see more clearly and will help your eyes to feel less tired.

Your Eyes Will Be Safe From Debris – Protective glasses and goggles are worn in several professions. Why shouldn’t you wear sunglasses on your adventures outdoors? They will aid in protecting your eyes from any harmful debris that could be flying around. Remember, injuries to your body can heal over time, but sometimes, physical damage to the eyes may never heal!

Sunglasses Can Help You Look and Feel Good – Sunglasses tend to be associated with some degree of “coolness” or Hollywood celebrities. They tend to suggest that you’re confident about who you are. And of course, sunglasses can really help pull together any sort of outfit or style that you’re aiming for!

Need sunglasses? Ready to show your eyes some love? Shop D•CURVE Optics sunglasses now.   

Many of us think of sunglasses as a fashion accessory.  It’s hard to imagine Jackie O. or Jack Nicholson without their signature shades.  But, all sunglasses are not created equal, and when choosing your next pair it’s important to remember that their primary function is to protect your eyes from harmful ultraviolet rays.  Here’s the scoop on UV radiation and protection.

7 Things to Know About UV Protection

1. UV, or ultraviolet radiation, is part of the invisible light spectrum that falls between 100 and 400 nanometers (nm).  UV is divided into three ranges: UV-A, UV-B, and UV-C, the range below 280 nanometers, which is not considered a threat because most of it is filtered by the earth’s protective ozone layer (although air pollutants are degrading the ozone, thus increasing UV exposure).  Prolonged exposure to the higher-ranged UV-A and B rays, however, can cause significant eye damage, ranging from temporary discomfort to long-term vision problems such as cataracts.  All D•CURVE Optics sunglasses offer 100% protection against UV-A, UV-B, and UV-C rays.

2. UV radiation is most intense between 10 a.m. and 3 p.m. and is stronger at high altitudes and closer to the equator.

3. The reflective qualities of snow, sand and water amplify the effects of UV radiation, harming unprotected eyes in less time. Thus, it’s especially important to wear sunglasses while skiing, boating, or while hanging out on the beach or in the desert.

4. While clouds block solar brightness, they can still allow up to 80 percent of UV light to reach your eyes and skin.  So, don’t forget your shades on those cloudy days.  Protecting your eyes with D•CURVE Optics sunglasses will keep you smiling on a cloudy day.

5. Dark lenses that don’t block UV light can actually cause more damage than wearing none at all because they dilate your pupil, allowing more light in, without blocking the damaging rays.

6. In addition to UV-blocking shades, wear a brimmed hat.  Fifty percent of sunlight comes from directly overhead and can reach your eyes over the top of your sunglasses.

7. Babies and young children have more translucent corneas and lenses, and thus are particularly susceptible to UV damage.  Protect them with hats and sunglasses.

How much UV protection is enough?

Sunglasses and/or sunglasses packaging should carry an American National Standards Institute label telling how much UV light they block.  For optimum protection, look for lenses that block 99 to 100 percent of ultraviolet rays.  (Some labels say “UV absorption up to 400 nanometers”, which means the same thing.) If the sticker on the sunglasses doesn’t make either claim, or is worded vaguely (“Reduces UV exposure”), keep looking. 

All D•CURVE Optics sunglasses offer 100% protection against UV-A, UV-B, and UV-C rays.

DCURVE Lifestyle

Whether you love a relaxing hike on a Saturday afternoon or you participate in extreme sports on a regular basis, you need a pair of quality eyewear to protect your eyes from the sun’s harmful rays and to enhance your visual experience. Many players in this retail space offer products they market as innovative but are really just packaging together the same selections as everyone else out there.

At D•CURVE Optics we wanted to make something truly different – to embrace individuality and put an intense focus on a smaller line-up of products that ultimately yield a better experience for our customers. From sunglasses to snow helmets and goggles to bike helmets, we’ve created a brand that embraces the lifestyle we love to live.

We believe in freedom and adventure, and don’t think you should sacrifice quality just to find a reasonably priced option. Hailing from the Rocky Mountains in Colorado, we put our products to the test to make sure they stand up to your most adrenaline-filled challenges.

What Makes DCURVE Unique?

Our philosophy behind our products is pretty unique amidst our industry – rather than trying to sell as many items as we can, we want to truly serve our customers with sunglasses and goggles that will last just as long as your passions do. Whether it’s cycling, snowboarding, playing disc golf, or just hanging out at the park, we want your eyes to be protected without having to spend a ton of cash.

The D•CURVE sunglass collection stands apart from other brands you might have worn before, as we use bio-titanium for styles that require function and durability. This material provides a flexible frame that will hold up to getting knocked off your face or thrown in the bottom of a bag while also being incredibly light to wear.

We also offer stainless steel and thicker plastic styles for the times when you want a more casual look and don’t need a strictly performance based product. Our sunglass collection is rounded out by sport technical styles that offer an enhanced peripheral view, making sure your activities aren’t impaired.

Lens Features And Replaceable Parts

D•CURVE places a huge emphasis on giving you the protection your eyes need while not draining your bank account. Our sunglasses and goggles offer proprietary lens technology using insights from NASA, giving you complete UV protection, 98.9% blue light blockage, and sharper visual clarity than you thought was even possible. Many don’t realize that just a little bit of sun exposure each day can add up to a plethora of eye conditions and diseases later on down the line.

We’ve named this superior technology NASTEK P3, and we combine it with our ZAIO coatings to give you a pair of eyewear that’s dust-proof, grease-proof, and waterproof, as well as being polarized and incorporating one of four beautiful colors.

Since we’re outdoor aficionados, we wanted to make a huge impact when it comes to how people use and reuse their gear. This lead us to develop the industry’s leading washable and replaceable foam for your snow and bike helmets. Instead of calling it quits after one season because of dirt or smell, you can order extra foam or simply wash what you’ve got to exponentially extend the lifespan of your product.

Join Us On Our Adventure

If you’re into extreme outdoor adventures, you know that we’re a one-of-a-kind breed and can instantly feel at home when we’re in our element. We love seeing D•CURVE out and about during all of your activities, so be sure to share with us on social media how you’re using your eyewear.

From sponsored athletes to casual nature lovers, we challenge everyone to push the boundaries of what’s normal in this industry – you too can have fashion, function, and quality at a reasonable price.

Many brands have entered the eyewear category. We are not just seeing sporting goods brands touch the periphery of this vertical, but anyone who wants brand equity. Big brands like Nike, Under Armor, and big cycling brands have found the barriers to entry pretty darn easy.  All it takes is some capital and you can try and compete with Oakley, or can you? Remember, many companies have a perceived value. The challenge is building brand equity and making consumers become repeat customers. In spite of high price points, Oakley has done a great job in this market space.

Let’s talk about a brand I discovered while attending Outdoor Retailer, which has taken a bold approach. The brand is called D•CURVE Optics. They have not only put out a full breadth of assortment, but it extends far beyond that. To understand this brand, let’s break down what they are doing right:

1. High quality materials

2. Mass appeal

3. Sizeable breadth of assortment that caters to everyone

4. Here is the kicker — the packaging!!!

Additional differentiators that make D•CURVE the Tesla of the crowded industry are the following:

They offer blue light protection. Oakley and Smith have done an excellent job of perceived quality. The industry is basically a “follow the leader” industry. There are few innovators. We have already seen the large companies take notice of D•CURVE Optics and copy some of their products. Today’s eyewear customer is looking to D•CURVE for new ideas and designs. In the end, D•CURVE is listening to the customer to build market share based on consumer application demand.

Sure, companies can come into this market setting and have good product.  However, D•CURVE has gone the extra mile with rich packaging and glass cases that look more expensive than the product. The result is that you are getting a VERY high-quality product that is substantial. Even better is favorable pricing, coupled with high quality engineering. These are not break the bank prices in this category at all. And I ask…..why choose the overpriced brands? Really…..why????

More second tier brands need to find a way to produce high quality products, so they can gain market share from the big boys. D•CURVE is a great example of a brand not on the radar, which needs to be spotted. They hit a few critical points:

1. High quality

2. Reasonable MSRP

Companies outside of big brands need to focus on REAL VALUE and not fancy colors and high price points. Pay attention to D•CURVE….these guys have the right recipe. They listen to the customer!

By Bradley D. Weisman

bweisman@inthesport.net