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Many of us think of sunglasses as a fashion accessory.  It’s hard to imagine Jackie O. or Jack Nicholson without their signature shades.  But, all sunglasses are not created equal, and when choosing your next pair it’s important to remember that their primary function is to protect your eyes from harmful ultraviolet rays.  Here’s the scoop on UV radiation and protection.

7 Things to Know About UV Protection

1. UV, or ultraviolet radiation, is part of the invisible light spectrum that falls between 100 and 400 nanometers (nm).  UV is divided into three ranges: UV-A, UV-B, and UV-C, the range below 280 nanometers, which is not considered a threat because most of it is filtered by the earth’s protective ozone layer (although air pollutants are degrading the ozone, thus increasing UV exposure).  Prolonged exposure to the higher-ranged UV-A and B rays, however, can cause significant eye damage, ranging from temporary discomfort to long-term vision problems such as cataracts.  All D•CURVE Optics sunglasses offer 100% protection against UV-A, UV-B, and UV-C rays.

2. UV radiation is most intense between 10 a.m. and 3 p.m. and is stronger at high altitudes and closer to the equator.

3. The reflective qualities of snow, sand and water amplify the effects of UV radiation, harming unprotected eyes in less time. Thus, it’s especially important to wear sunglasses while skiing, boating, or while hanging out on the beach or in the desert.

4. While clouds block solar brightness, they can still allow up to 80 percent of UV light to reach your eyes and skin.  So, don’t forget your shades on those cloudy days.  Protecting your eyes with D•CURVE Optics sunglasses will keep you smiling on a cloudy day.

5. Dark lenses that don’t block UV light can actually cause more damage than wearing none at all because they dilate your pupil, allowing more light in, without blocking the damaging rays.

6. In addition to UV-blocking shades, wear a brimmed hat.  Fifty percent of sunlight comes from directly overhead and can reach your eyes over the top of your sunglasses.

7. Babies and young children have more translucent corneas and lenses, and thus are particularly susceptible to UV damage.  Protect them with hats and sunglasses.

How much UV protection is enough?

Sunglasses and/or sunglasses packaging should carry an American National Standards Institute label telling how much UV light they block.  For optimum protection, look for lenses that block 99 to 100 percent of ultraviolet rays.  (Some labels say “UV absorption up to 400 nanometers”, which means the same thing.) If the sticker on the sunglasses doesn’t make either claim, or is worded vaguely (“Reduces UV exposure”), keep looking. 

All D•CURVE Optics sunglasses offer 100% protection against UV-A, UV-B, and UV-C rays.

DCURVE Lifestyle

Whether you love a relaxing hike on a Saturday afternoon or you participate in extreme sports on a regular basis, you need a pair of quality eyewear to protect your eyes from the sun’s harmful rays and to enhance your visual experience. Many players in this retail space offer products they market as innovative but are really just packaging together the same selections as everyone else out there.

At D•CURVE Optics we wanted to make something truly different – to embrace individuality and put an intense focus on a smaller line-up of products that ultimately yield a better experience for our customers. From sunglasses to snow helmets and goggles to bike helmets, we’ve created a brand that embraces the lifestyle we love to live.

We believe in freedom and adventure, and don’t think you should sacrifice quality just to find a reasonably priced option. Hailing from the Rocky Mountains in Colorado, we put our products to the test to make sure they stand up to your most adrenaline-filled challenges.

What Makes DCURVE Unique?

Our philosophy behind our products is pretty unique amidst our industry – rather than trying to sell as many items as we can, we want to truly serve our customers with sunglasses and goggles that will last just as long as your passions do. Whether it’s cycling, snowboarding, playing disc golf, or just hanging out at the park, we want your eyes to be protected without having to spend a ton of cash.

The D•CURVE sunglass collection stands apart from other brands you might have worn before, as we use bio-titanium for styles that require function and durability. This material provides a flexible frame that will hold up to getting knocked off your face or thrown in the bottom of a bag while also being incredibly light to wear.

We also offer stainless steel and thicker plastic styles for the times when you want a more casual look and don’t need a strictly performance based product. Our sunglass collection is rounded out by sport technical styles that offer an enhanced peripheral view, making sure your activities aren’t impaired.

Lens Features And Replaceable Parts

D•CURVE places a huge emphasis on giving you the protection your eyes need while not draining your bank account. Our sunglasses and goggles offer proprietary lens technology using insights from NASA, giving you complete UV protection, 98.9% blue light blockage, and sharper visual clarity than you thought was even possible. Many don’t realize that just a little bit of sun exposure each day can add up to a plethora of eye conditions and diseases later on down the line.

We’ve named this superior technology NASTEK P3, and we combine it with our ZAIO coatings to give you a pair of eyewear that’s dust-proof, grease-proof, and waterproof, as well as being polarized and incorporating one of four beautiful colors.

Since we’re outdoor aficionados, we wanted to make a huge impact when it comes to how people use and reuse their gear. This lead us to develop the industry’s leading washable and replaceable foam for your snow and bike helmets. Instead of calling it quits after one season because of dirt or smell, you can order extra foam or simply wash what you’ve got to exponentially extend the lifespan of your product.

Join Us On Our Adventure

If you’re into extreme outdoor adventures, you know that we’re a one-of-a-kind breed and can instantly feel at home when we’re in our element. We love seeing D•CURVE out and about during all of your activities, so be sure to share with us on social media how you’re using your eyewear.

From sponsored athletes to casual nature lovers, we challenge everyone to push the boundaries of what’s normal in this industry – you too can have fashion, function, and quality at a reasonable price.